RIFIANSYAH, B.; SUPRIADI, Y. N. .; MANGGABARANI, A. S. . The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), [S. l.], v. 10, n. 03, p. 991–1000, 2026. DOI: 10.33751/jhss.v10i03.234. Disponível em: https://jhss-lppm.unpak.ac.id/index.php/JHSS/article/view/234. Acesso em: 1 aug. 2026.