RIFIANSYAH, B. .; SUPRIADI, Y. N. .; MANGGABARANI, A. S. . The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), [S. l.], v. 10, n. 02, p. 1263–1266, 2026. Disponível em: https://jhss-lppm.unpak.ac.id/index.php/JHSS/article/view/320. Acesso em: 3 aug. 2026.