SEMBODO, L. P. .; KODRAT, D. S. .; HARIANTO, E. . The Influence Of Service Innovation And Promotional Strategies On Grab User Retention: The Mediating Role Of Purchase Decisions. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), [S. l.], v. 10, n. 01, p. 428–439, 2026. Disponível em: https://jhss-lppm.unpak.ac.id/index.php/JHSS/article/view/324. Acesso em: 5 aug. 2026.