PRASETYO, A. . Marketing Ambidexterity Research: A Systematic Literature Review and Future Research Agenda. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), [S. l.], v. 10, n. 02, p. 983–992, 2026. Disponível em: https://jhss-lppm.unpak.ac.id/index.php/JHSS/article/view/354. Acesso em: 19 sep. 2026.