Rifiansyah, Bonitian, Yudi Nur Supriadi, and Alfatih Sikki Manggabarani. 2026. “The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms”. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 10 (03):991-1000. https://doi.org/10.33751/jhss.v10i03.234.