Putri, S. A. M. and Ikaningtyas, M. . (2026) “The Effect Of Fear Of Missing Out (Fomo), Flash Sale, And Social Influence On Skincare Product Purchase Decisions At Tiktok Shop (A Study On Generation Z In Surabaya)”, JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), 10(02.), pp. 290–296. doi: 10.33751/jhss.v10i02. 277.